THE ROLE OF INFLUENCERS IN CYBERSECURITY MARKETING

The cybersecurity landscape is noisier than ever. With threats evolving daily and AI-generated content flooding every channel, security leaders are leaning more heavily on the voices they trust — real-world practitioners who have earned credibility through experience, not marketing polish.

This exclusive report, "Trust Matters: The Role of Influencers in Cybersecurity Marketing," reveals groundbreaking research into:

• Why cybersecurity decision-makers are turning to influencers over traditional sources like analysts and trade media            
• How trust, credibility, and personal reputation drive purchasing behavior
• What types of influencer content security leaders engage with most
• Where cybersecurity audiences go for trusted information — and how you can meet them there
• Actionable best practices for building successful cybersecurity influencer programs
• The top influencers to watch in 2025

Key insight: 91% of cybersecurity leaders said they actively consume influencer content — and it plays a major role in how they vet vendors.