The Power of Analysts in Cybersecurity Decision Making

Cybersecurity Is Crowded. Analysts Cut Through the Noise.

In cybersecurity, the ground is always shifting. Emerging technologies, relentless adversaries, and thousands of competing vendors constantly reshape the rules for staying secure. For CISOs and security decision makers, that complexity often leads to choice paralysis — and costly mistakes.

Amid the noise, industry analysts have become the trusted guides security leaders rely on to make confident buying decisions. In fact, new research from Merritt Group and Code Red, conducted by Sapio Research, found that 92% of decision makers say analysts directly shape their opinions on vendors and solutions.

If you’re a cybersecurity company looking to build trust, visibility, and influence with buyers, it’s time to make analyst relations (AR) a cornerstone of your marketing strategy.

Inside this free guide, you’ll learn:

• Why analyst reports like Gartner’s Magic Quadrant and Forrester’s Wave matter more than ever in vendor selection
• How to build credibility with analysts and position your company in a crowded cybersecurity market
• When and how to engage analysts — whether you’re creating, evolving, or competing in your category
• Key strategies for briefings, enquiries, and ongoing analyst engagement
• How to measure AR success through mentions, sentiment, and visibility across the buyer journey